Privacy Policy

Last updated: 02 April 2026

This Privacy Policy explains how Birmingham Auto Centre Ltd collects, uses, stores, and protects personal data when you contact us, request a quote, or book MOT, servicing, and repair work.

1. Data Controller

Birmingham Auto Centre Ltd is the data controller for your personal data. You can contact us at:

Email: bookings@birminghamautocentre.co.uk
Phone: 0121 449 4799
Address: 1 B Brighton Road, Balsall Heath, Birmingham B12 8PU

2. Personal Data We Collect

We may collect:

  • Identity and contact details: name, phone number, email address.
  • Vehicle and booking details: vehicle registration, vehicle class, service history notes, preferred dates, and requested service type.
  • Communication records: calls, emails, and website form submissions.
  • Marketing preferences: whether you have agreed to receive reminders and promotions.

3. How We Use Your Data

We use your data to:

  • Provide quotes and complete your booking.
  • Carry out MOT, servicing, diagnostics, and repairs.
  • Send service communications about your booking and vehicle work.
  • Send MOT or service reminders for future correspondence.
  • Send relevant promotions and garage updates where you have given consent.
  • Maintain records required for legal, regulatory, and accounting purposes.

4. Lawful Bases (UK GDPR)

Under UK GDPR and the Data Protection Act 2018, we rely on:

  • Contract: to quote, book, and provide garage services requested by you.
  • Legal obligation: to meet tax, accounting, and regulatory requirements.
  • Legitimate interests: to run and improve our services, including non-intrusive service reminders where appropriate.
  • Consent: for promotional communications by email/SMS and optional reminder marketing.

5. Marketing, Reminders, and Opt-Out

If you consent, we may contact you about MOT due dates, service intervals, seasonal checks, and relevant promotions. You can opt out at any time by using unsubscribe instructions or by contacting us directly. Opting out of marketing does not affect essential service messages linked to an active booking.

6. Data Sharing

We may share limited data with trusted service providers (such as website hosting, email/SMS tools, and payment/accounting providers) where necessary to operate the business. We do not sell your personal data.

7. Retention

We keep personal data only as long as necessary for service delivery, compliance, and record-keeping. Booking and invoicing records may be retained for up to 6 years. Marketing consent records are retained until you withdraw consent or data is no longer needed.

8. Your Rights

You have rights to access, rectify, erase, restrict, object, and request portability of your personal data, subject to legal limits. You also have the right to withdraw consent at any time where processing is based on consent.

9. Complaints

If you have concerns, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO): https://ico.org.uk.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.